SIBM, Bangalore(2018-19)

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The process of selection at SIBM consists of Case Discussion, WAT and Personal Interview.
Feedback – Case Discussion
  • Google entering into niche market (data given regarding Google and its rivals)
Feedback – WAT
A presentation is given showing some facts and data. Candidates are asked to write some feasible solutions for the problem.
Feedback - Personal Interview
Duration: 15 minutes
Excerpt from Interview 1-
Candidate Profile: B.Tech (Civil), Fresher
Introduce yourself. So, you have this internship in marketing. Tell me what do you mean by marketing? What is the importance of packaging? What is the difference between sales and marketing? (general questions on US economy, Indian economy) What is GDP? How do you measure GDP? What is Indian GDP? How is it different from Western GDP? What other calls do you have?
Excerpt from Interview 2-
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Candidate Profile: B.Tech (CSE), Fresher
Tell us about yourself. Why MBA? Why do you want to shift from technical to management field? Who is the manager of EXIM bank? Are there any new monetary policies? Name any five cement companies of India. So, what have you learnt in your digital marketing internship? (some basic questions on digital marketing) Any questions for us?
Excerpt from Interview 3-
Candidate Profile: B.Tech (CSE), Fresher
Tell me about yourself. What are your long term career goals? (some mathematics questions on discounts) Are you aware of India’s economic policies? (some detailed questions on economic policies) So, what is the leadership style of Trump? What are the basic principles of management? E-commerce companies like Flipkart are able to give high discounts. How? Do you want to ask us anything?
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