Welingkar (WeSchool) (2021-22)

Prin. L.N.Welingkar Institute of Management Development and Research (WeSchool)is counted among the reputed B-schools in India. It provides PGDM courses at both its campuses: Mumbai and Bengaluru. WeSchool offers PGDM in a range of modern specializations, including business design, e-business, research & business analytics, healthcare, media & entertainment, rural management, and retail management. However, for specializations like healthcare or rural management, the candidate needs to have an educational background or experience in the relevant field. The institute shortlists candidates based on one of the management entrance tests, followed by further screening rounds that lead to final admissions.
Selection Process
PDGM ’22 admissions at WeSchoolfollowed the given procedure:
  • Shortlisting (based on CAT/ XAT/ CMAT/ GMAT/ ATMA)
  • Pre-Interview Questionnaire (PIQ)
  • Essay Writing Test
  • Personal Interview
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Pre-Interview Questionnaire
PIQ is basically a psychometric test, made up of multiple-choice questions. There are four sections in this test, with a time limit of 14-20 minutes each. Some of the questions across sections seemsimilar but are wordeddifferently. The purpose of PIQ is to gauge the personality characteristics and consistency of the candidate.
Essay Writing
This is a 15-minute round, where the candidates are required to write on a given topic. The topic is mostly general in nature, or based on a current event. Here is one of the topics given for essay writing:
  • Which is better: GDP or HDI (Human Development Index)?
Interview Experience
The interview panel assessed the candidates based on their personality traits, goals, preferences, academics, experiences, etc. Some candidates were also asked about their family background. Usually, the interviews went on for 10-15 minutes per candidate. Here is an actual experience shared by a candidate interviewed for PGDM ‘22:
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  • Introduce yourself
  • What is your view on the Russia-Ukraine conflict?
  • Do you think the covid-19 situation could have been handled better? And how?
  • Why are you changing your field?
  • Why do you want to do MBA?
  • Why not expand your family business instead?
  • Which specialization do you want to pursue?
  • What do you know about digital marketing?
  • So, which sector do you want to work for?
  • What is your educational background?
  • What were your favourite subjects in graduation?
  • Any questions for us?
The candidate was also asked several questions based on their preferred specialization (marketing in this case), the sector they want to work in, and their academic subjects.
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