Great Lakes Institute of Management, Chennai (2017 - 18)

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Process:
The process of selection at Great Lakes consists of Group Discussions, Essay Writing followed by Personal Interviews.
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Topics:
  • How do you foresee future of digital marketing w.r.t. traditional marketing within a decade?
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Excerpts from Interview 1-
Candidate Profile: B. tech, Work ex
Introduce yourself. What is the difference between dollar and rupee? Then why is dollar strong? What will you do to make rupee strong? If dollar price goes down, would it be beneficial for us? If rupee price goes up in the market, how would that impact you? Name any two media houses in India. What are your hobbies? Why MBA? Would you take a sabbatical or resign? Which other calls do you have? Why Great lakes?
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